The Pureology line was created in Irvine, California in 2001. It was there that salon industry pioneer, Jim Markham, revolutionized colour care and launched the first 100% Vegan formula and ZeroSulfate® shampoos for Colour-treated hair. Jim identified a need among professional Colourists and their clients for gentle, naturally-based products that deliver superior performance for Longer Lasting Hair Colour Guaranteed!® Today, Pureology is the #1 Colour Care brand in the USA. Our high-performance products are an industry standard.

At Pureology, it is our mission to provide the Professional Hair Colourist and their clients the highest quality products. These products enhance colour radiance and brilliance, dramatically improve hair condition and ensure longer lasting hair colour.